Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 When an email campaign succeeds, the upside is obvious; improved engagement and increased revenue. But what’s required to consistently repeat that success is less obvious. The truth is that email teams are often thrown together. They’re commonly comprised of people whose primary skill-sets … Continue reading 2018 Email Resolution: Implementing the ‘3 Ps’ for a High-Performing Email Team
Peter Sheldon — August 16, 2017 Follow @magento — August 16, 2017 PublicDomainPictures / Pixabay The 2017 holiday shopping season is just months away, and many brands are already immersed in the advanced planning required to capitalize on this business opportunity. During holiday months, retailers acquire between 29 and 59 percent more customers. That percentage … Continue reading Preparing For The Holiday Rush: 4 P’s of E-Commerce Engagement
