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Tag Archives: Psychographic

Still Wondering How Trump Won? Try Psychographic Targeting

Marketing Guide

Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting →

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

Facebook

8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!]     LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook →

Nail B2B Authority Targeting: Psychographic Targeting Hot House

Ad Targeting

B2B Marketers now enjoy LinkedIn-like targeting in Facebook’s prolific channel. True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals, those who … Continue reading Nail B2B Authority Targeting: Psychographic Targeting Hot House →

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