Steven Imke — July 10, 2019 Follow @SteveImke — July 10, 2019 Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. In fact, the ability to mine demographic and psychographic information has given rise to the … Continue reading What is the Difference Between Demographics and Psychographics?
Richard Howe — October 6, 2017 — October 6, 2017 Following on from last week’s blog post about website demographics, we will step further into the stories behind your analytical figures to find out just who your audience are, how they behave and what motivates them. Once you gain a deeper understanding of exactly what … Continue reading A Closer Look at Website Psychographics
Learn Optimal Ways to use a Classic PR Tool for Social Influencer Targeting: Psychographic Targeting Hot House. For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build … Continue reading 7 Ways To Target PR Psychographics With 1 Tool
