Tag Archives: Public

Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public

  By Michael Grothaus September 06, 2022 Volkswagen has announced that it will move ahead with the initial public offering of one of its (and the world’s) most iconic car brands: Porsche. But while the 91-year-old automotive luxury brand is expected to have one of the largest IPOs of any European company this century, its … Continue reading Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public

B2B buyers are much more concerned about a company’s values than the general public

72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.  Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public

More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?

By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?

Public wants to know where brands stand on issues, surveys show

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show

News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs

News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs by Joe Mandese  @mp_joemandese, February 23, 2022   News veracity ratings service NewsGuard is diversifying into reputation management, unveiling a deal this morning to integrate its data on the trustworthiness of news sources with Pulsar, a platform analyzing social media conversations and sharing, news, search … Continue reading News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs

Public schools are facing an existential Great Resignation of teachers

By Clint Rainey   February 01, 2022 The pandemic is our collective national nightmare, but few professions have been as frontline as America’s public school teachers—essential workers, in enclosed classrooms, filling in for absent colleagues, while also supporting frazzled students. The country’s largest teachers’ union, the National Education Association (NEA), released a new poll today … Continue reading Public schools are facing an existential Great Resignation of teachers

Transform Public Sector Employee Engagement with Video

Jason Rau September 16, 2020 Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be collaborative, Government departments are embracing technologies to connect, engage, and communicate within and across agencies. So how can you communicate in a clear, … Continue reading Transform Public Sector Employee Engagement with Video