Tag Archives: Public

Are Content and Public Relations the Future of SEO?

Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO? →

Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?

Twitter

Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work? →

Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2

Email Marketing

Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2 →

Customers On Demand: Working Your Public Relations “Hit List,” Part 1

Customer Conversion

In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1 →

Top Five Public Relations Takeaways of 2014 (So Far)

Ad Campaigns

By Bryan Evans, Published October 23, 2014 As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year. From the sound of your voice to … Continue reading Top Five Public Relations Takeaways of 2014 (So Far) →

Public Relations Metrics Are Like Apples for Pie

Customer Relationship Managemnet

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple … Continue reading Public Relations Metrics Are Like Apples for Pie →

The Risks of Public Hotspots

General

Hacked !!! Image by marsmet521 Log analysis .. When all else fails, log analysis can be your best friend. Think of log files as the black box investigators recover to find out more about an accident. Logs contain traces of all events that happened on your website, sorted out by timestamp. There are two types … Continue reading The Risks of Public Hotspots →

If you are a victim of financial fraud, like I was, here’s what to do

Personal Finance

March was Fraud Prevention Month. How fitting then, that I was a victim of fraud. While I don’t know if this was in any way related to the Heartbleed bug, which apparently left over 60 per cent of all websites on the internet vulnerable to electronic eavesdropping of sensitive information, it’s a reminder that being … Continue reading If you are a victim of financial fraud, like I was, here’s what to do →

Public Sale

Online Sales Guide

Modernica sale Image by jasonEscapist Kelly and I put on our body armer and hit the invite-only preview of Modernica’s annual warehouse sale last Thursday. It was like a feeding frenzy of modernists and hipsters. If you weren’t there early, and didn’t claim your spoils within the first few minutes of the event, you were … Continue reading Public Sale →