Lindsey StemannApril 30, 2015 We have been teaching professionals how to use LinkedIn effectively since 2011. So, we know that LinkedIn lingo can be confusing. InMail vs. Message Connection vs. Contact Endorsement vs. Recommendation Advanced Search vs. Saved Search …And the list goes on. To add another to the list, let’s explore posting an update … Continue reading Posting an Update vs. Publishing a Post
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Arik HansonMarch 14, 2015 The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). I came upon this post from Dustin McKisson, vice president at something called First Resource. It’s a familiar story. Person starts publishing on LinkedIn out of curiousity. Person published one story that … Continue reading Why Aren’t More company Leaders Publishing On LinkedIn?
Vishal PindoriyaFebruary 28, 2015 Influence is earned. It can’t be bought, swindled, or given through some anointing process. It’s a reputation, and reputations must be earned through experience and interactions. Blogging can help accomplish that goal, and social media is an incredible tool for becoming an influencer as well, but you have to build a … Continue reading Increase Your Influence With LinkedIn’s Long-Form Publishing
Ashley Bailey December 19, 2014 Your knee-jerk reaction when writing a blog for your business is to write content directly related to your business. You want to discuss why people should shop at your business and why your products are the best. But the truth is, if your readers wanted you to sell to … Continue reading The 3 Questions You Should Ask Yourself Before Publishing Your Next Blog Post
Emily Faget December 17, 2014 What would you do to gain more leads than 40 percent of your competitors? The answer is much simpler than you might think: build a business blog. According to Hubspot, 60 percent of businesses who blog acquire more customers. Considering blogging is free, unlimited and has a practically eternal … Continue reading 3 Tried And True Ways To Fill Your Blog Publishing Calendar
What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing
