Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation →