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Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here’s a framework for becoming purpose-driven. Kim Davis on June 10, 2022 Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – … Continue reading Why being purpose-driven goes hand-in-hand with being profit-driven and resilient
Emily Ferrall — October 5, 2017 — October 5, 2017 geralt / Pixabay In the age of social media dominance, many companies are utilizing a tactic known as purpose-driven marketing to go beyond just selling their product and help promote issues that benefit their industries as a whole. Purpose-driven marketing, to put it simply, is … Continue reading Examples of Purpose-Driven Marketing and Social Media Activism Done Right
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
by Len April Follow @ZenithtalentSeptember 20, 2016 Although leadership and vision may form the heart of an organization, people are its soul. That’s why creating the right company culture has become imperative for businesses in today’s rabidly competitive market. Yet what kind of culture works best? Performance-based? Engagement-based? For contingent workforce program managers, the answer … Continue reading Creating a Purpose-Driven Business Culture for Contingent Workforce Programs
