Polina Zakaryan December 7, 2021 In today’s competitive digital landscape, it’s becoming increasingly challenging to get consumers to click through marketing messages and engage with them. Push notifications represent a versatile marketing tool that can help you drive user traffic, stimulate engagement and boost user conversion and retention. However, push notifications can only work for … Continue reading Top 6 Push Notification Mistakes and How to Fix Them
Lyudmila Kovalenko October 20, 2021 Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile has become an undetachable part of life, and for this … Continue reading Mobile Push Notifications 101
Thomas Griffin July 16, 2021 Push notifications are an effective way to engage users on your website. It is critical to design them well to provide the best experience but also avoid creating a negative user experience. In this post, we’ll look at some creative ways to build your push notifications. Now, let’s start by … Continue reading 6 Ways to Make Your Push Notifications More Engaging
Thomas Griffin April 5, 2021 Do you want to engage your customers right when they’re active online? Using push notifications, you can reach out to your audience when they’re active on a browser even when they’re not on your website. Push notifications are small and eye-catching messages that appear to users as they browse through … Continue reading How to Get Users to Subscribe to Push Notifications
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Ginny Marvin on August 4, 2020 Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad … Continue reading Ad industry groups launch effort to push for addressable media standards
Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads
Dan Moyle — October 15, 2019 Follow @danmoyle Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender … Continue reading 12 Things You Can Do to Your Website Today to Push into 2020
Kenna Griffin — October 11, 2019 I’ve never known a student editor who felt ready to become editor-in-chief. Not one. In almost two decades of working with student editors across the nation, I’ve never met a single editor who said, “I’m so ready for the EIC gig.” Instead I’ve heard students say, “I’m scared,” “I … Continue reading Not Ready? 3 Ways to Push Yourself to Do It Anyway
Ankit Prakash — August 26, 2019 — August 26, 2019 Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time when you have visited that website and gave your consent to get notifications. But how do push notifications work in … Continue reading How Do Push Notifications Work for Improving Lead Generation
Dr. Kathleen Allen — June 27, 2019 Follow @LeadingRoots — June 27, 2019 The conventional practice when leading change is to push the direction down from the top down. After all, hierarchical structures are designed to require direction that is pushed down from leadership to the employees. This was once a reasonable strategy – before … Continue reading The Benefit of Attraction vs Push When It Comes to Change
