Naman Kapur — April 7, 2017 Follow @kapur_naman— April 7, 2017 I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with her to give my … Continue reading Leveraging Web Push Notifications in E-commerce
Karl Sakas — March 16, 2017 Follow @KarlSakas— March 16, 2017 Feeling overloaded at work? Use technology to manage expectations for clients and coworkers. When you’re slammed at work, it’s tough to keep up with anything that’s not a top priority. But that doesn’t stop day-to-day inquiries from coming in. This can feel even more … Continue reading Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers!
Sruthi Narayanan — March 4, 2017 Follow @getzaius— March 4, 2017 Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is still dependent upon your … Continue reading 5 Ways to Creatively Leverage Web Push
Sruthi Narayanan — November 7, 2016 Follow @getzaius— November 7, 2016 You’d be hard-pressed to find a person today who isn’t glued to their mobile device around the clock – psychologist Sally Andrews revealed that adults check their smartphones up to 85 unique times a day, spending up to five hours per day on their … Continue reading The Key to Behavioral Push
by Ashik Desai, Columnist, November 1, 2016 As long as there have been prescription treatments, a brand’s salesforce has been the largest line item in its sales and marketing budget. Today, pharma brands are consistently spending more than $12 billion a year on sales efforts. This is a worthwhile investment, and these firms enlist some … Continue reading Add Push To Your Salesforce, Add Pull To Your Marketing
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
by Andrew Gazdecki Follow @biznessappsSeptember 18, 2016 We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last … Continue reading How to Craft Push Notifications that Users Actually Want to Receive
by Sean Hargrave, Staff Writer, August 31, 2016 It isn’t just me, then. And it’s not just you either. It looks like there are rather a lot of us checking our emails at the weekend. Not only that, we’re also doing something about it. The weekends, it turns out, are fast becoming the optimum time … Continue reading Wanna Push Up Conversions? Try Being A Weekend Wonder
by Megan Marrs June 30, 2016 Follow @marrsipanJune 30, 2016 No one can doubt the power of push. Push notifications have been shown to increase app engagement by 88% – and when apps use personalized push, the results can be even more dramatic! Today we’re releasing a brand new infographic showcasing examples of apps that … Continue reading Examples of Apps That Nailed Personalized Push [Infographic]
Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
