Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages
December 22, 2014 Stephen Cauchi Business reporter Online retailing has been belted by Australia’s economic woes, with November’s sales figures recording the slowest monthly and annual growth since the series was first compiled. And some bricks-and-mortar retailers are also doing it tough, with shares in outdoor equipment retailer Kathmandu plunging 20 per cent after poor … Continue reading Slow economy puts brakes on online retail
by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
