Tag Archives: QampA

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability

Q&A: Clean Rooms Aren’t A Magic Solution For Addressability by Karlene Lukovitz @KLmarketdaily, June 29, 2023 There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, identity and addressability at multinational mobile advertising … Continue reading Q&A: Clean Rooms Aren’t A Magic Solution For Addressability →

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

Games Advertisement

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz →

Q&A Interaction Drives 157% Lift In Conversions

Marketing Guide

Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions →

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

Identity Platforms

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke →