CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media
Business.comMarch 24, 2015 In the past, employee engagement wasn’t a priority for driving the bottom line. In the 1980s, for example, companies focused on product quality and management processes. In the 1990s, there was a shift to Six Sigma programs and web-based processes like Knowledge Management. However, what many companies now realize is that the … Continue reading The Numbers Don’t Lie: Quantifying Employee Engagement
