You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly. Sonjoy Ganguly on July 26, 2017 As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching … Continue reading How to approach your B2B marketing like an NFL quarterback
Last Sunday, surrounded my purple-clad family, I was watching the Ravens season opener when something clicked. The sportscaster said something that made me yell, “football is just like content marketing!” I needed to leave five minutes ago in order to avoid getting caught in the “game’s over” traffic in Baltimore on my way back to … Continue reading Your Content Marketing Quarterback
