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AI And Voice Queries Challenging Search Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2024 How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search does not drive traffic? Some advertisers, but not all, have identified that less online referral traffic is being driven from Google Search … Continue reading AI And Voice Queries Challenging Search Traffic
Google Queries With Featured Snippets, Questions Likely Trigger AI Overviews by Laurie Sullivan , Staff Writer @lauriesullivan, June 4, 2024 AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge Generative Parser released data on Tuesday shows Google’s … Continue reading Search Queries With Featured Snippets, Questions Most Likely To Trigger Google AI Overviews
Sebastian Compagnucci July 23, 2020 We all know the keywords we want to rank for, but that doesn’t mean Google actually wants to rank your content for those queries. Google’s algorithm may have already decided the intent of a query directly conflicts with the page you would like to rank. By understanding SERP intent, you … Continue reading Not Ranking Organically For Your Target Queries? Google’s SERP Intent Might Be Working Against You
Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others by Laurie Sullivan , Staff Writer @lauriesullivan, August 27, 2019 Yelp launched a feature in its app on Tuesday that allows users to personalize what they see in the app. Now when two users with different lifestyles open up the Yelp app from the … Continue reading Yelp Personalizes Local Queries And Results To Gain Lead On Google, Others
Search Queries: Data Suggests People Look Past Page One by Laurie Sullivan @lauriesullivan, April 12, 2019 Page one search results may not give as incomplete a picture as marketers may think. And all who focus on search engine optimization strive to be as visible as possible. Only 4.32% of respondents participating in an E-Commerce Times … Continue reading Search Queries: Data Suggests People Look Past Page One
Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. Joy Hawkins on June 17, 2016 I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded … Continue reading Brief change suggests local SEO ranking factors are different for branded queries
