We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Microsoft Trained Small Language Models To Process, Better Understand Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2024 Microsoft improved Bing with new large language models (LLMs) and small language models (SLMs), which the company says helped to reduce latency and cost associated with hosting and running search. “Leveraging both Large Language Models … Continue reading Microsoft Trained Small Language Models To Process, Understand Search Query Responses
UBS Analysts Estimate Costs Of Google Bard On Search Queries by Laurie Sullivan @lauriesullivan, March 17, 2023 There has been little written about the cost of a search on the environment — and even less about the cost of a search query through AI-powered chatbots. Initial fears of high costs were sparked when Alphabet Chairman … Continue reading UBS Analysts Estimate Costs Of Google Bard Search Query
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query
How Google Balances Query Results In Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2019 Searchmetrics has conducted research that analyzes the impact of a recent change designed to limit the number of times the same brand appears in the top organic search results. Google calls it site diversity, which the company announced June … Continue reading How Google Balances Query Results In Search
By Robert Brady May 30th, 2018 Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search … Continue reading Mining PPC Search Query Data: 3 Filters Every Account Can Use
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
by Laurie Sullivan, Staff Writer @lauriesullivan, September 1, 2016 In my younger years, being first in line when the doors opened at the Long Beach Convention Center to see George Harrison proved successful. The no-assigned seat event meant the doors opened and a bunch of crazed kids ran to claim a spot at the edge … Continue reading The Moore’s Law Of Search Query Results
By: Rand Fishkin, July 22nd, 2016 We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the … Continue reading Voice Search To Return Fewer Specific Query Results
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
