Jarrell Chalmers August 13, 2020 One of the most common questions we receive from B2B Marketers is how do interactive assessments vary from quizzes? Quizzes play an entirely different role in the marketing & sales funnel than assessments. Quizzes do an excellent job capturing the top of the funnel leads, while assessments are designed to … Continue reading What Is the Difference Between an Assessment and a Quiz? →