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The concept of an ICP is often misunderstood. Let’s set it straight. Scott Hornstein on February 7, 2025 Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but competitors will catch … Continue reading Winning the race to profitability with a dynamic ICP
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. Mike Maynard on September 12, 2024 There are over 14,000 martech tools, according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these … Continue reading What technology would you bet on in the martech race?
July 21, 2024 Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X The decision comes after escalating pressure from Biden’s Democratic allies to step aside following the June 27 debate. BY Associated Press WASHINGTON (AP) — President Joe Biden dropped out of the 2024 race for the White House on Sunday, ending his bid for … Continue reading Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X
By Emily Price January 17, 2024 It’s a bird! It’s a plane! It’s your . . . Walmart delivery? Alphabet’s drone-delivery service, Wing, debuted new aircraft Wednesday that will allow the company to both simplify and streamline larger delivery orders. The new aircraft are capable of carrying 2.5 pounds more than the existing drones in … Continue reading Alphabet’s Wing goes bigger in the sky-high race to deliver your groceries by drone
Inside the ‘arms race’ between YouTube and ad blockers Against all odds, open source hackers keep outfoxing one of the wealthiest companies. Anthony Ha Fri, Dec 1, 2023 Google/YouTube YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it’ll simply stop … Continue reading Inside the ‘arms race’ between YouTube and ad blockers
How and when you invest in partnerships will move you from second place to center stage. Acxiom Corporation on November 21, 2023 When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, … Continue reading Win the customer experience race with the right martech solutions by Acxiom Corporation
By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race
Jaguar’s ‘first’ all-electric hypercar exists only on your PS4 You’ll need ‘Gran Turismo Sport’ to drive this supercar. Jaguar Igor Bonifacic @igorbonifacic Jaguar has unveiled its first-ever electric hypercar. There’s just one catch: for the moment, it will only exist inside of Gran Turismo Sport. The all-wheel-drive Jaguar Vision Gran Turismo Coupé draws inspiration … Continue reading Ferrari’s Vision hybrid race car arrives in ‘Gran Turismo 7’ on December 23rd
By Sam Becker October 19, 2022 A former Planned Parenthood official is suing the organization, saying that she was fired for making complaints about workplace discrimination related to her race, according to a 51-page brief filed in the U.S. District Court for the Southern District of New York on Wednesday. … Continue reading Planned Parenthood accused of race discrimination and retaliation in lawsuit by former employee
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Scott Vaughan on July 25, 2022 There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is … Continue reading Get your front row seat for the race to be the B2B revenue platform of record
