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Tag Archives: Racing

Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX

  By Jeff Beer November 11, 2022   The Mercedes Formula One team, home to seven-time world champ Lewis Hamilton, announced it has suspended its partnership agreement with the troubled cryptocurrency exchange FTX. Earlier this year, in an interview for a story on FTX’s rise in sports sponsorship, Mercedes Formula One commercial director Richard Sanders … Continue reading Mercedes Formula One was skeptical of crypto sponsorships. Now it’s racing to drop FTX

Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016   Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it

Top Insurers Racing Toward Digital Marketing Failure

Jim BilelloJune 26, 2015 In the past two months, I’ve now encountered a blizzard of ignorance and arrogance on the part of several of the top three or six insurance companies’ corporate headquarters. I am a Certified Google Agency Partner and personally hold advanced certification in AdWords as well as over 1,000 hours of experience … Continue reading Top Insurers Racing Toward Digital Marketing Failure