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VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
August 30, 2024 Canadian rail union files lawsuits challenging back-to-work orders The union doesn’t want to let the precedent stand that the government can block a strike and take away a union’s leverage in negotiations. BY Associated Press The union that represents workers at both of Canada’s largest freight railroads has filed the lawsuits it promised … Continue reading Canadian rail union files lawsuits challenging back-to-work orders
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
