Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. Kim Davis on October 8, 2024 No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% … Continue reading 50% of B2B marketers won’t reach 2024 goals
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
March 27, 2024 Unionized Sega employees reach a bargaining agreement with game maker ‘We’re hopeful that in the midst of extensive layoffs, workers across the video game industry will see organizing as a pathway to improve working conditions for all of us,’ said a union representative. BY Chris Morris Less than a year after Sega recognized … Continue reading Unionized Sega employees reach a bargaining agreement with game maker
Microsoft agrees to union contract terms involving the use of AI This is the first US instance of collective bargaining in the company’s history. Lawrence Bonk Mon, Dec 11, 2023 Future Publishing via Getty Images Microsoft has agreed to union contract language regarding its use of artificial intelligence, which should give workers a voice … Continue reading Microsoft and CWA Union reach AI agreement
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
By Associated Press November 08, 2023 Hollywood’s actors union reached a tentative deal with studios Wednesday to end its strike, bringing an end to months of labor strife that ground the entertainment industry to a historic halt. The three-year contract agreement must be approved by votes from the union’s board and its members in … Continue reading SAG-AFTRA strike is over as actors reach tentative deal with Hollywood studios
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push. Chris Wood on August 16, 2023 The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the … Continue reading How The Container Store is using SMS to reach college students
U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023
