Using Data To Reach The Multicultural Shopper by Holly Pavlika , Columnist, October 19, 2017 Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper. Multicultural Americans now number more than 120 … Continue reading Using Data To Reach The Multicultural Shopper
Tag Archives: reach
Reach a New Audience with Paid Social Campaigns
Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact
For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Helping Agency Clients Who Reach End-Customers Via Channel Partners
Karl Sakas — August 28, 2017 Follow @KarlSakas — August 28, 2017 “How does a [B2B] company find out exactly what end users do with its products? … [T]he people who buy from us are not the same people who actually use our products in their daily work.” (Harvard Business Review) Do any of your … Continue reading Helping Agency Clients Who Reach End-Customers Via Channel Partners
How to Reach Your Audience With Video
Jonathan English — August 11, 2017 — August 11, 2017 Welcome to our Video Basics series, where we teach you the foundations of doing better marketing with video. This video covers the three steps to creating a distribution plan to make sure your target audience watch your videos. Video Transcript An incredible video is one … Continue reading How to Reach Your Audience With Video
2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. Lori Weiman on August 10, 2017 Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional … Continue reading 2017 growth hacks: Use affiliates to improve PPC reach
3 Critical Decisions you Need to Make to Reach eCommerce Stardom
Alex Gutman — August 7, 2017 Follow @Cooladata — August 7, 2017 “The global BI and analytics market will reach $ 18.3B in value this year, an increase of 7.3 percent over last year, and the market will grow to $ 22.8 billion by the end of 2020.” – Gartner Competition in the field of … Continue reading 3 Critical Decisions you Need to Make to Reach eCommerce Stardom
CPCs Reach All-Time High
CPCs Reach All-Time High by Laurie Sullivan @lauriesullivan, July 25, 2017 Marketers feel the pressure to land their brand’s content and search advertisements in the first couple of spots in mobile search queries. The drive to dominate the top of the results page has sparked a bidding war that continues to drive up the cost … Continue reading CPCs Reach All-Time High
Are Company Websites Losing Their Reach?
Brent Pohlman — June 27, 2017 Follow @brentpohlman — June 27, 2017 Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don’t spend time searching for news and interesting facts. … Continue reading Are Company Websites Losing Their Reach?
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