Dariya Lopukhina November 2, 2020 geralt / Pixabay We’ve all seen AI-based product recommendations in action. Amazon, an eCommerce giant that started out selling cheap books now runs on AI-powered systems that recommend products to customers. Known as recommendation engines, these prove very effective ways to generate more revenue without the need to keep increasing … Continue reading AI-Based Product Recommendations: How to Reach Today’s Customer
John Allen October 23, 2020 While it used to be possible to grow your brands through organic reach alone, it’s getting harder to do so. Many social media platforms have changed their algorithms to show brand-based content far less often – unless, of course, it’s promoted. Even people who have opted in to following you … Continue reading 5 Solutions For When Your Organic Reach Starts to Decline
Liz Kislik September 3, 2020 Have you seen any of clips from the recent Milwaukee Bucks’ protest of the shooting of Jacob Blake? One of the players wore a T-shirt reading: “Black All the Time.” It was one of the most concrete, illustrative statements I’ve seen in these crazy times. Our skin is our … Continue reading Now Is the Time to Reach Out to Black Colleagues
Samuel Larson July 28, 2020 Simon / Pixabay Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually … Continue reading 5 Ways to Improve Your Facebook Reach
Vinod Janapala June 27, 2020 Throughout modern history, businesses have made a special effort to reach young people, as these people typically have the most money to spend on consumer goods and services. Never has this been more important than now. According to Gallup, millennials not only make up the largest portion of today’s workforce, … Continue reading How Your Business Can Reach Millennials
Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19
Micah Lally — March 17, 2020 Social media marketing is like a really awesome Swiss Army knife. There are a ton of cool tools that branch off of it and a million different tasks you can perform. But your success all depends on how you choose to wield it. A really solid Twitter marketing strategy … Continue reading How to Perfect Your Twitter Marketing Strategy to Expand Your Reach
Josh Barney — March 12, 2020 Instagram has more than 1 billion monthly active users, making it an integral social network for businesses, brands and marketers looking to grow awareness and build a serious following. ^^^Old news, right?^^^ If you’ve visited any content about Instagram in the last few years, you’ve almost definitely read an … Continue reading How to Reach More People on Instagram (in 500 Words)
Marc Andre — March 9, 2020 StockSnap / Pixabay Regardless of how you define financial independence or financial freedom, being able to live life and work on your own terms is something that appeals to all of us. If financial independence is your goal, of course, you’ll need to know how to make it happen. … Continue reading 4 Ways to Reach Financial Independence
Susan Gilbert — January 2, 2020 Follow @SusanGilbert Today I have some great resources to help you improve your social media analytics for better reach online. Here’s four links with tips and tricks to kick start your work week. Tracking your ad performance, content and engagement is important in order to improve your brand visibility. … Continue reading 4 Analytics Tools That Will Improve Your Social Media Reach
