Anna-Liisa Toom — February 23, 2018 — February 23, 2018 geralt / Pixabay If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. … Continue reading How to Get Your Facebook Ads to Reach the People You Want to
Tim Mocan — February 20, 2018 — February 20, 2018 If you’ve been running a Facebook page for some time, you’ve probably noticed that – over the past years – Facebook social reach has been taking a hit. Some like to call it a “conspiracy,” but when you consider the data, there seems to be … Continue reading 3 Reasons Why Your Facebook Social Reach Is So Low
Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
Ann Mills — January 31, 2018 Follow @resourcefulbus — January 31, 2018 Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When you find these synergies, the impact is powerful. With that in mind, here’s one of our favorite … Continue reading A Digital Marketing Trifecta That Will Turbocharge Reach
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture. Megan Hannay on January 24, 2018 Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which … Continue reading Reach score: A suggested standard for local marketing
Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee. Tim Peterson on December 28, 2017 If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages … Continue reading On Facebook, viral reach for branded-content ads eclipses standard ads
Rick Kranz — December 26, 2017 Follow @RickKranz — December 26, 2017 Did you know that you can use Facebook Advertising’s Reach Objective to drive more webinar attendees? Typically, webinar campaigns are short. We run ours for four to five days. That’s because most people who sign up one or two weeks before usually don’t … Continue reading Use Facebook Ad Reach Objective to Get More Webinar Signups
Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)
Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
