Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
What’s ahead for marketing technology in the new year? Columnist Erik Bratt takes a look at some trends marketers should expect to see. Erik Bratt on January 5, 2016 It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. … Continue reading 5 Predictions For 2016 After Reaching “Peak Martech”
by James Timpson December 22, 2015December 22, 2015 LinkedIn has over 400 million users based in 200 countries across the world. Due to its global reach it has become increasingly important as a way for businesses to gain clients and for individuals to find new employment. In recent months there has been growing concern about … Continue reading LinkedIn: Are You Really Reaching Your Target Audience?
Paula ChiocchiMarch 7, 2015 While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view … Continue reading 5 Strategies for Effectively Reaching Millennials with Your Email Marketing
Greg DigneoMarch 4, 2015 Today, I want to show you one of the most powerful ways to market your business, get your name out there, and sign up new customers and clients. You don’t have to shell out a dime for advertising, you don’t have to pay for expensive software, and no, you don’t even … Continue reading The Step-by-Step Guide to Reaching 1 Million Potential Customers Through Guest Blogging
Elizabeth VictorFebruary 22, 2015 Infographic Of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who you speak to, some people love them and some people aren’t convinced that they are an effective way to communicate information. … Continue reading Infographics Are Excellent For Reaching APAC Markets
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
Karen Kowal has dedicated her life to relieving pain, stress, and tension in others. In 1995, Karen left her successful nursing career to pursue her own business, Mother Earth Pillows, where she manufactures all-natural therapeutic pillows. In two decades, Mother Earth Pillows has grown from a passion project to an international company with loyal customers … Continue reading A Pain-Free Approach for Reaching the Right People with Email
If you are working in sales, you realize just how gratifying and financially rewarding it can be. Yet, to fail to achieve your full potential in this cut throat business can also find you caught up in one of the most frustrating, stressful and completely wretched ways of trying to make a living. There are … Continue reading Sales Coaching ? The Means to Reaching Your Full Potential in Sales
