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Tag Archives: Reactions

Mixed reactions from ad ecosystem to Google keeping cookies

Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024   After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies

Google’s Topics API provokes a range of reactions

Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions

How to Overcome the Difficulties of Measuring Facebook Reactions

William Comcowich — March 17, 2017 Follow @GleanTeam— March 17, 2017 Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly generates about 4 million Likes … Continue reading How to Overcome the Difficulties of Measuring Facebook Reactions

How to Increase Your Social Media ROI With Facebook Reactions

by Nikhil Premanandan May 22, 2016May 22, 2016 Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But it’s not like the … Continue reading How to Increase Your Social Media ROI With Facebook Reactions

What Small Businesses and Nonprofits Need to Know About Facebook Reactions

by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions