Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions
Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief
Michael Bellina — May 2, 2017 Follow @MigmanMedia— May 2, 2017 Twice per month, I get together with some fellow entrepreneurs and brainstorm with each other about our businesses. We typically have a part of the meeting where we have a topic for us to discuss. This is usually an aspect of business that we … Continue reading Are You Making Decisions or Knee Jerk Reactions?
William Comcowich — March 17, 2017 Follow @GleanTeam— March 17, 2017 Facebook Reactions, introduced a year ago, have started to improve brands’ ability to engage with followers, understand their audiences and improve content strategies. The emoticons have been used a total 300 billion times. While that sounds huge, Facebook reportedly generates about 4 million Likes … Continue reading How to Overcome the Difficulties of Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content. Chris Kerns on February 13, 2017 Likes are so (February 26, 2017). Don’t get me wrong — I love Likes. They continue to serve … Continue reading Beyond the Like: Measuring Facebook Reactions
by Alanna HonigmanSeptember 16, 2016 Social media is essentially a super power: Using it the right way can revolutionize and empower people, whereas using the wrong way could cause irreversible catastrophic damage. Here are 5 examples out of the millions of people who should’ve just logged off. 5: Tinder, 2015 – Twitter An article written … Continue reading 5 Amazingly Cringe-Worthy Reactions To Social Media
by Nikhil Premanandan May 22, 2016May 22, 2016 Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But it’s not like the … Continue reading How to Increase Your Social Media ROI With Facebook Reactions
by Azure Collier March 13, 2016 Follow @azurecollierMarch 13, 2016 If you’re a Facebook user, you’ve noticed the new Facebook Reactions feature that allows people to express themselves beyond just liking a post. What are Facebook Reactions? Facebook Reactions are an extension of Facebook’s Like button. If you hover over the button on a Facebook … Continue reading What Small Businesses and Nonprofits Need to Know About Facebook Reactions
