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Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. Kath Pay on August 7, 2023 It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better … Continue reading 9 steps to make a reactivation program that really works
Larisa Bedgood — November 20, 2019 Follow @www.twitter.com/V12Data As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase in … Continue reading Email Reactivation – Strategies to Win Back Dormant Customers
21 June 2016 by Laurie Fullerton We miss you: reactiving your email marketing campaigns for B2B With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email … Continue reading Reactivation Campaigns Protect Open And Click-Through Rates
by Mike Parry June 6, 2016June 6, 2016 Experience shows that many companies struggle with the concept of culling old data as they naturally want as big a pool as possible to target with their email campaigns, which is of course very understandable. However, as data ages there is no denying it becomes old and … Continue reading Try Reactivation Before Inactivation
by Rupert Adam February 16, 2016 Follow @emailcenterFebruary 16, 2016 A huge portion of your database are likely not to have purchased anything from you in several months. Nearly every online business has this issue, with customers only buying once and never return. Yet get them to come back again and they are far more … Continue reading What Makes a Good Re-activation Program
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
