by Jimmy Rodela June 24, 2016 Follow @dbjim21June 24, 2016 “I’m sorry…”, these are the last two words that your supervisor uttered as he told you to leave the company. The experience is quite surreal. As you sit in your office chair and stare at the ceiling as you slowly take everything in, you couldn’t … Continue reading Are You Starting an Online Business? Read this First.
by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It?
by Brian Neufeld May 6, 2016 Follow @briantneufeldMay 6, 2016 I tend to look to share unique or innovative ideas with small business owners. As a result, I sometimes neglect to share some sound marketing advice because it’s been around for a while so I assume everyone knows what it is. Well, here’s something everyone … Continue reading Planning A Website Or Rebuilding A Website? Read This First!
by Ivana Kitanovic April 20, 2016April 20, 2016 With billions of emails sent every day, the real battle is to make your own stand out and get read by the recipients. Blogs and websites fight for a place in people’s inboxes hoping to persuade as many users as possible into opening the emails and cooperating … Continue reading Email Icebreakers: How to Get People to Read Your Email
by Randy Milanovic December 20, 2015 Follow @kayak360December 20, 2015 Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received very few views. If you’re received either, you are one of the lucky few, and … Continue reading 90% of All Blogs Aren’t Read. This is How You Join The Other 10%
by William Yates November 24, 2015 Follow @novacomcorpNovember 24, 2015 The fight for attention in recipient inboxes grows ever-more ferocious, to a point where some client-side marketers are beginning to question the validity and effectiveness of email marketing. And while others may now view email marketing as old school, it is at the very heart … Continue reading Email Marketing: 5 Simple Tips to Get Read and Loved!
Simone SmithNovember 7, 2015 There is no shortage of email these days. And if you are a marketer, the chances are very high that your emails are in danger of landing in your recipient’s spam or junk folder. There are steps that you can take to minimize your emails ending up as junk, or just … Continue reading How To Write Emails That Actually Get Opened And Read
Dave WakemanOctober 23, 2015 Over and over, strategy comes up in conversation. Usually it comes up in the form of a question. Something like: “How do we refocus?” “Why does it always feel like we are spinning our wheels?” These and other similar questions always lead me to understand that a business has lost its … Continue reading Warning: Don’t Read This If You Aren’t Prepared To Refocus Your Strategy
Virginia FrancoOctober 4, 2015 If you stick to the resume formatting that worked back in the 80s, 90s and heck, even through 2010 . . . you run the risk today of being overlooked or that critical key points will get missed altogether! The culprit? Technology. For better or for worse, technology has transformed our … Continue reading Resume Not Working? Make Sure It’s Written for an Online Read
Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
