Tag Archives: Read

Planning To Send Holiday Emails? Read These Tips First!

By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First!

Consumers Are More Willing to Read Marketing Emails: Forrester

    Lara O’Reilly Oct. 3, 2014 US consumers are more happy to read marketing emails than ever before. Researchers at Forrester have found that attitudes to emails from brands are actually becoming more positive, despite the fact that most people tend to write them off as annoying “spam.” ForresterForrester research found US consumers are becoming … Continue reading Consumers Are More Willing to Read Marketing Emails: Forrester

Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?

A headline makes or breaks a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. This list can go on. I’ve read numerous articles which all say that the headline is the most important part of a sales letter. It’s the gatekeeper of the article. If it’s good, people will read … Continue reading Are Your Headlines Sizzling Enough to Get Your Sales Letters Read?