James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
by Kristen Dunleavy Follow @KristenWritesItSeptember 3, 2016 We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with … Continue reading How to Optimize Your Email Content’s Readability
by Janna Hartley June 30, 2016June 30, 2016 Not long ago, emails resembling printed newsletters were prevalent. They had two or three columns, a number of articles, a table of contents, a “published” date and a lot of content that was best read on a desktop device. We’ve come a long way since then. First … Continue reading Email Design, Email Engagement, Email Readability
