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January 06, 2025 Modern CEO readers weigh in with their top leaders Executives at Happy, MIT Solve, TIAA, and Modern Health are write-in favorites. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations … Continue reading Modern CEO readers weigh in with their top leaders
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey. Stephanie Trovato on May 3, 2023 Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream … Continue reading The art of natural funneling: How to lead your readers without forced CTAs
Heather Cooper October 21, 2021 Blogging for business is one of the best things you can do to grow your target audience and number of consumers. As such, it’s essential that businesses include it in their content marketing strategy. Among the benefits, as told by Danielle Winski from Three Girls Media, are that blogging can: … Continue reading 10 Innovative Blogging For Business Ideas Guaranteed to Resonate With Readers
Chris Christoff March 26, 2021 Creating a blog post is easy. All you have to do is write some good and engaging content, hit the publish button, and you’re done. But for some reason, sometimes, you’re unable to attract the traffic you thought your blog post would get. This means your post isn’t making the … Continue reading 3 Easy Ways to Engage Readers on Your Blog
Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News
Ashley Hill July 30, 2020 Email marketing can be highly profitable when it’s done right. Each $ 1 spent on email marketing can generate $ 38 in profits. But you have to keep your newsletters interesting if you want your subscribers to keep opening your emails and turning a profit. So how can you … Continue reading 5 Types of Email Newsletters Your Readers Actually Will Want to Read
Sandeep Rathore — July 21, 2019 Follow @sandeep15r — July 21, 2019 A catchy headline can bring readers to your writing; an engaging introduction can encourage them to read further, but it is often a conclusion that stays in their minds. If you don’t write a powerful conclusion, you will weaken the whole piece of … Continue reading 5 Quick Tips to Write a Powerful Conclusion (That Stays in Readers’ Minds)
VerticalResponse — June 21, 2018 Follow @VR4SmallBiz — June 21, 2018 A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP … Continue reading 3 Reasons Why You Should Write CTAs from the Reader’s Point of View
Laura Levy — April 6, 2018 — April 6, 2018 Coming up with the right copy can be tough. You try to be clear, concise, and witty, and to pack a strong message in a small space. You scour the internet for just the right image to go with your text – something compelling, intriguing, … Continue reading Message Received and Misunderstood: When Readers Just Don’t Get You
