Tag Archives: Reads

7 great reads to drive your marketing career

Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations. Mary Wallace on September 14, 2016   With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety … Continue reading 7 great reads to drive your marketing career