Tag Archives: Ready

How to Get Your Rising Employees Ready for Leadership Roles

Liz Kislik March 10, 2021   A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles

Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP?

Make Your Business ‘Digital Ready’ in 2021

Germina Paola January 6, 2021 This pandemic sparks a radical shift in how we live and work as a society. The world will never be the same, unlikely to return to the pre-covid-19 era ultimately. The notion is quite apparent in today’s digital economy’s accelerating phase, vastly ranging from online education to telemedicine. Online meetings … Continue reading Make Your Business ‘Digital Ready’ in 2021

Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Chris Sheehy January 3, 2021 If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify, GoDaddy, Weebly, and hopefully Wix. One of the main reasons these platforms are attractive is their ease in setup and updating. Even if you hire a designer to create your … Continue reading Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…

Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.

Bob Hutchins December 31, 2020 Have you started thinking about our 2021 digital marketing plans yet? Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of … Continue reading Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.

Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?

Shashin Shah December 4, 2020 If predictions around Christmas and New Year spending trends hold good, 2020 would end on a high note despite the pandemic. However, with an exodus of shoppers from in-store to digital eCommerce, traditional brick-and-mortar retailers who were earlier toying with technologies such as virtual assistants, augmented reality (AR), and virtual … Continue reading Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?