Tag Archives: Realities

The pitfalls and practical realities of using generative AI in your analytics workflow

The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow →

The new realities of local search

Local Search

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Chris Sherman on May 21, 2019 The concept of “local search” has always been somewhat ambiguous in terms of how … Continue reading The new realities of local search →

The 7 Important Realities of Working from Home

Work At Home

Todd Kunsman — May 20, 2019 Follow @OhSoFreshMusic — May 20, 2019 With more than 5% of U.S. workers now working from home (source), an increasing number of employees and self-employed individuals are able to avoid daily commutes to the office. Those who have always worked in an office may wonder what it’s like to … Continue reading The 7 Important Realities of Working from Home →

Brands are facing a whole new world of retail realities

Retail Marketing

Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017 Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities →

2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities

Job Search

Virginia Franco — January 14, 2017 Follow @VAFrancoResumes— January 14, 2017 These clients come through my doors all the time: smart, achievement-laden professionals, rusty where job searching is concerned. Most have not been in the job market since before the recession and others have never needed to job hunt — until now. Many have heard … Continue reading 2017 Job Hunt Misconceptions Debunked – Workarounds to Address Today’s Realities →

3 Big Financial Realities for Small Business

Small Business Tools

by Dan Blacharski July 22, 2016 Follow @Dan_BlacharskiJuly 22, 2016 Small businesses have always faced financial challenges, but today’s economic and politically-charged climate makes those challenges even more evident. Business credit is increasingly unavailable for small businesses, midsize businesses face a challenge in gaining control and transparency over their IT spending, and companies of all … Continue reading 3 Big Financial Realities for Small Business →

You vs. Your Candidate Experience: Misconceptions & Realities

YouTube SEO

by Daniel James November 9, 2015 Follow @FurstPersonNovember 9, 2015 Understanding the perspective your job candidates have about your hiring process is crucial to improving, refining, and creating a more enjoyable hiring experience for your candidates overall. That’s a given. You might even think you know what your candidates are looking for, but according to … Continue reading You vs. Your Candidate Experience: Misconceptions & Realities →

Social Media Brand Trust: The Pitfalls and Realities of Earning It.

Social Branding

Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It. →

Harsh Realities Of Internet Marketing That Can Work In Your Favor

Internet Marketing

Once upon a time, businesses would need newspapers and magazines to advertise their services. This is a time long gone, one that many of us don’t even remember. Everything is now available online rather than in print and businesses need to catch up with this. Social media is being used more and more intensively, and … Continue reading Harsh Realities Of Internet Marketing That Can Work In Your Favor →