Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs Paul McNally / Last Updated: Feb 2, 2024 Meta’s Quest 3 headset had a strong Q4 last year. At stages over the holiday period, it was outselling Sony’s PSVR2 by 30 units to one on Amazon in the run-up … Continue reading Quest 3 drives huge quarterly revenue of over $1 billion for Meta’s Reality Labs
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality
Using Augmented Reality to Level up your E-Commerce Business Asim Rais Siddiqui / Oct 8, 2023 With 20.8% of all retail transactions occurring online in 2023, technological advancements are the driving force behind how customers shop. In today’s dynamic landscape, everything is rapidly evolving, from how we browse through our favorite stores to how … Continue reading Using Augmented Reality to Level up your E-Commerce Business
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. Chris Wood on August 1, 2023 Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid … Continue reading Metropolitan Museum of Art launches Roblox augmented reality experience
Google is laying off 12,000 employees Steve Dent|@stevetdent Google parent Alphabet is cutting around 12,000 jobs, or around six percent of its global workforce, it wrote in a company-wide email sent to employees. CEO Sundar Pichai said that he was “deeply sorry” to workers that will be let go and that it was a … Continue reading Google is no longer building its own augmented reality glasses
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones. Chris Wood on March 2, 2023 Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion … Continue reading Papa Johns and Netspend adopt augmented reality for eGift campaign
Apple’s upcoming mixed reality headset will reportedly run ‘xrOS’ Mariella Moon @mariella_moon Apple has internally changed the name of its upcoming mixed reality headset’s accompanying software from “realityOS” to “xrOS,” according to Bloomberg’s Mark Gurman. As the reporter notes, the new name better represents the software’s capabilities: “XR,” after all, stands for extended reality, … Continue reading Apple’s long-rumored mixed reality headset could finally debut this spring
Survey Reveals The Brand Power Of Augmented Reality by Colin Kirkland , November 22, 2022 To highlight the potential future importance of 3D digital initiatives for brands’ marketing efforts, Snap partnered with market-research company Breakthrough Research to conduct a study covering consumer views on augmented reality (AR) and how influential these experiences are in terms … Continue reading Survey Reveals The Brand Power Of Augmented Reality
