Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
July 02, 2024 Working from the office really is more distracting. Blame your coworkers A new survey from Insightful, a workplace software company, looks at all the reasons why we have difficulty being able to focus at work. BY Shalene Gupta In a world full of pinging email boxes, whizzing Slack notifications, and buzzing phones, focus … Continue reading Working from the office really is more distracting. Blame your coworkers
From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
June 09, 2024 For AI to really succeed, we need to protect private data An American AI model based on clear property rights and data privacy will inspire more participation than a Chinese AI model with its data controlled by the CCP. BY Matt Calkins A few days ago, 13 AI employees wrote an open letter … Continue reading For AI to really succeed, we need to protect private data
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
By Hannah Yardley March 12, 2024 Compensation has surpassed career growth as the number-one reason employees will job hunt in 2024, and the unsettling economy is likely to blame. The reality is that costs are rising, salaries are plateauing, employees are struggling, and, in turn, two-thirds have one foot out the door.?? While this … Continue reading Forget the paycheck, employees really want a raise in emotional salary
By Kathleen Davis February 07, 2024 Welcome to “Pressing Questions” Fast Company’s mini advice column. Twice a week, Deputy Editor Kathleen Davis, host of The New Way We Work podcast will answer the biggest and most pressing workplace questions in less than one minute. Q: Do I really need a cover letter? A: Yes. I … Continue reading Do I really need a cover letter?
By Sam Becker February 02, 2024 In January, Samsung unveiled its upcoming generation of Galaxy smartphones and devices, which will incorporate new AI-powered features. But it could come with a cost, as a note on the Galaxy S24 Ultra’s product page indicates that “Galaxy AI features by Samsung will be provided for free until … Continue reading Will the AI revolution cost you a fortune in new subscription fees? No one really knows
By Lisa Bodell January 05, 2024 With so much importance placed on connecting and collaborating, why is it so unproductive? Collaborative work has become overwhelming and ineffective. On average, we spend 85% of our time in meetings, on emails, on phone calls, and on Slack. It’s too easy to schedule a meeting (just send … Continue reading It’s 2024, try this 3-point approach to make collaboration really work
