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April 20, 2025 No, you do not really need $1.26 million to retire BY Emily Guy Birken Every few months, there’s a new story or study or think piece on the exact dollar amount needed to afford retirement. The most recent is Northwestern Mutual’s 2025 Planning & Progress Study, which found that Americans believe they need … Continue reading No, you do not really need $1.26 million to retire
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
January 13, 2025 Forget faking enthusiasm. These 9 tactics will help you really engage with your work If you’re wondering how to maintain professionalism without the pretense, these executive insights will help you explore your options instead of faking it. BY Featured Have you ever had a job where you had to “fake it ’til you … Continue reading Forget faking enthusiasm. These 9 tactics will help you really engage with your work
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
July 02, 2024 Working from the office really is more distracting. Blame your coworkers A new survey from Insightful, a workplace software company, looks at all the reasons why we have difficulty being able to focus at work. BY Shalene Gupta In a world full of pinging email boxes, whizzing Slack notifications, and buzzing phones, focus … Continue reading Working from the office really is more distracting. Blame your coworkers
From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
June 09, 2024 For AI to really succeed, we need to protect private data An American AI model based on clear property rights and data privacy will inspire more participation than a Chinese AI model with its data controlled by the CCP. BY Matt Calkins A few days ago, 13 AI employees wrote an open letter … Continue reading For AI to really succeed, we need to protect private data
And how much does it matter if they don’t? Mike Pastore on April 29, 2024 If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money … Continue reading Do CMOs really understand how their teams use martech?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
