Real-time does not have to mean right now. It’s delivering the information when the end user needs it. Salesforce on April 16, 2024 If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even … Continue reading What does ‘Real-Time Marketing’ really mean? by Salesforce
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Ana Mourão on January 19, 2024 When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the … Continue reading Real-time vs. batch-based CRM data processing: Key considerations
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management. MarTechBot on November 27, 2023 Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected … Continue reading Personalization and real-time interaction management: Best of the Chatbot
Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time. Greg Krehbiel on September 6, 2023 Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can … Continue reading The limitations of ‘real-time’ CDP use cases
By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio
Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding by Dave Morgan , Featured Contributor, June 30, 2022 Connected TV advertising will not be written by real-time bidding machines. Nope, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the … Continue reading Future Of CTV Ads: All About Yield, Relevance, Reach, NOT Real-Time Bidding
In this webinar, learn the steps Shutterfly took toward real-time CX. Cynthia Ramsaran on April 5, 2022 It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can … Continue reading Get started on achieving real-time customer engagement at scale
In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale
Strategies that prove why real-time personalization drives loyalty and growth at scale. Cynthia Ramsaran on March 9, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Crawl, walk, run to real-time personalization
