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If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
Re-engagement emails annoy customers by asking a question you should already know the answer to. Ryan Phelan on February 19, 2025 It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a … Continue reading 3 reasons the ‘Do You Want to Hear From Us’ email must die
January 04, 2025 3 hidden reasons you keep running out of iCloud storage And three easy ways to free up some more space. BY Michael Grothaus Apple gives every iCloud user 5GB of free storage space. This storage space can be used for anything—from backing up your iPhone online to saving documents in the cloud to … Continue reading 3 hidden reasons you keep running out of iCloud storage
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Amelie Boucher | December 3rd, 2024 Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world? Also, it isn’t just a platform for music and podcasts; it’s a goldmine for digital marketers. Beyond building awareness, it excels at driving engagement and … Continue reading 5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
November 15, 2024 3 reasons why the Fed isn’t rushing to lower interest rates Fed chair Powell remarked at a Dallas event that the U.S. economy was not sending distress signals. BY Reuters Ongoing economic growth, a solid job market, and inflation that remains above its 2% target mean the Federal Reserve does not need to … Continue reading 3 reasons why the Fed isn’t rushing to lower interest rates
November 07, 2024 Why is DJT stock down? 2 possible reasons why Trump Media shares are sinking after Donald Trump’s election win The parent company of Truth Social continues to see volatile trading even with Trump returning to the White House. Some investors may want to cash out while they can. BY Michael Grothaus One of … Continue reading Why is DJT stock down? 2 possible reasons why Trump Media shares are sinking after Donald Trump’s election win
September 16, 2024 Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist? Long before the idea of being a ‘personal brand’ entered the mainstream, professional actors have relied on name recognition to build their careers. BY Shannon Cudd People assign labels to other humans … Continue reading Michael Keaton is one of many famous actors who changed his name for professional reasons. Why does that SAG rule exist?
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
March 29, 2024 9 reasons biz conferences are still relevant—online and in person In 2024, it’s about finding an event that provides value and is worth your time. BY Fast Company Executive Board When the COVID-19 pandemic forced major shutdowns across the globe in 2020, it prompted conference coordinators and their biggest sponsors to quickly rethink … Continue reading 9 reasons biz conferences are still relevant—online and in person
