April 19, 2024 Harlequin gets a BookTok-inspired rebrand Social media is giving romance novels a surge in popularity—and changing their design in the process. BY Zachary Petit If I asked you to envision the cover of a romance novel, your mind would probably conjure up Fabio in various states of undress, a burning sunset, some over-the-top … Continue reading Harlequin gets a BookTok-inspired rebrand
Indonesia is blocking Elon Musk’s X domain for its gambling and porn history Jon Fingas @jonfingas Elon Musk’s rebranding of Twitter as X is… not going according to plan. Indonesia has temporarily blocked X.com due to the country’s laws forbidding gambling and porn. Officials don’t think the site is suddenly going downhill, though. … Continue reading Twitter’s rebrand to X is causing scam alerts on Microsoft Edge
Twitter CEO teases banking and payment plans in memo about X rebrand Karissa Bell @karissabe Twitter’s rebrand to X is officially underway, and CEO Linda Yaccarino has offered some new clues about what it may mean for the company. In a memo reported by CNBC, Yaccarino suggested that payments and banking features … Continue reading Twitter’s rebrand to X could worsen its legal and financial problems
Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand
Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits by Laurie Sullivan @lauriesullivan, November 8, 2021 Google is using its new Business Profile to solicit small business support for opposition to its pending antitrust legislation, according to Mike Blumenthal, co-founder at NearMedia.co, which he co-founded with Greg Sterling and David Mihm. “That isn’t an accident,” … Continue reading Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
How to Know It’s Time For A Rebrand by Tiffany Sauder , June 28, 2021 The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money, and resources, but you’ll also need to get organizational buy-in. … Continue reading How to Know It’s Time For A Rebrand
Wendy Marx December 21, 2020 Pivoting to a new career or industry can be a daunting prospect. But knowing how to rebrand yourself and create a new and powerful personal brand can make this process a whole lot easier. And that’s just what I want to share with you today. Below I have collected 8 … Continue reading Rebrand Yourself in a New Career with These 8 Easy Steps
Paige Weiners — July 27, 2017 — July 27, 2017 Mediamodifier / Pixabay It’s no secret that in recent years, brand loyalty has started taking a nose-dive. According to McKinsey Research, only 13% of consumers in 2017 are brand loyalists who don’t shop around. And for the other 87%—well, they are utilizing other options. The … Continue reading 5 Factors To Consider Before Your Ecommerce Rebrand
SEO Experts Rebrand Themselves by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 “Content marketer,” “Web|digital|internet marketing manager|specialist,” “growth hacker,” “content strategist” and “Web site optimization specialist” are some of the new job titles that come to mind when Tylor Hermanson, manager, search strategy, Intouch Solutions, thinks about the changing role of search engine optimization … Continue reading SEO Experts Rebrand Themselves
by Carol Stephen Follow @Carol_StephenSeptember 22, 2016 For the Love of Chaos: How to Successfully Rebrand Your Startup So you’re right in the middle of a rebranding effort. The startup where you handle all the social media has decided that the messaging must change. Or you’re still trying to get up to speed and having … Continue reading For the Love of Chaos: How to Successfully Rebrand Your Startup
