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January 17, 2025 Meta rebranded performance-based layoffs as ‘non-regrettable attrition’ The tech giant is cutting thousands of employees in a round of performance-based layoffs. Here’s why that could cost Meta, say some experts. BY Pavithra Mohan When Meta broke the news of layoffs to employees this week—on the heels of major changes to its content moderation … Continue reading Meta rebranded performance-based layoffs as ‘non-regrettable attrition’
By Kristin Toussaint March 17, 2023 Forever chemicals are everywhere. They’re in our nonstick pans, our makeup, our clothing. They’re in our drinking water and our soil and even our bodies. They’ve been around for decades, and they’re not going away anytime soon. The term “forever chemicals” is now everywhere too: in news … Continue reading How PFAS were cleverly rebranded as ‘forever chemicals’
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016 ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties
Nathaniel BroughtonAugust 31, 2015 For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions. Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten … Continue reading How I Re-Branded Myself After A Big Career Change
