Google rebrands its Bard AI chatbot as Gemini, which now has its own Android app An upgraded paid version called Gemini Advanced is available too. Kris Holt Thu, Feb 8, 2024 Google Just as Microsoft renamed Bing Chat to Copilot to unify its generative AI branding, Google is doing the same thing with Bard … Continue reading Google rebrands its Bard AI chatbot as Gemini, which now has its own Android app
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ
Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’ by Laurie Sullivan @lauriesullivan, July 24, 2023 Twitter has officially rebranded to “X” after owner Elon Musk changed its iconic bird logo Monday, marking the latest major shift since his takeover of the social-media platform. The change follows a chain of Musk’s companies that incorporate the letter “X.” … Continue reading Twitter Rebrands To ‘X,’ Begins Transformation To ‘Everything App’
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution. Kim Davis on June 24, 2022 Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set … Continue reading ActionIQ rebrands and launches CX Hub
S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
The long time publisher of MacWorld and TechHive pivots to marketing technology. Chris Wood on February 18, 2022 IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company … Continue reading IDG Communications rebrands as Foundry, positions itself as a martech company
The digital experience vendor takes on the name of one its recent acquisitions. Kim Davis on January 27, 2021 Digital experience platform Episerver announced today that it is rebranding under the name of one its recent acquisitions, Optimizely. Experimentation and delivery platform Optimizely was one of three major acquisitions by Episerver in 2019 and 2020, … Continue reading Episerver rebrands as Optimizely
Ginny Marvin on April 29, 2019 First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik … Continue reading Bing Ads rebrands as Microsoft Advertising
About.com began operating under a new brand identity and site redesign Tuesday, purging the misplaced photos, awkward navigation and ads that interrupt text. The site offers a new suite of native advertising and content marketing options for marketers segmented by channels to help searchers discover what they need. The site’s redesign — the first one … Continue reading About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
