Torrey Dye — November 14, 2019 Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day after popping all those champagne bottles tells a very different story… The only thing more daunting than your hangover is thinking about how you’re going to meet the crazy growth … Continue reading Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means
The digital compliance industry is growing as organizations prioritize data privacy. Jennifer Cannon on July 12, 2019 The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into effect in less than six months — data privacy compliance has become a … Continue reading Recent funding news indicates increased need for data compliance management
Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know
Jeanette Maister — June 1, 2018 Follow @jeanettemaister— June 1, 2018 In the increasingly competitive recruiting landscape, we find it harder than ever to find and retain the most talented employees. Discovering current students and recent graduates with the most sought after skills such as coding or foreign languages has become undeniably challenging for recruiters. … Continue reading Tips to Revolutionize Recruitment of Recent College Graduates
By Ann Smarty February 26th, 2018 Featured snippets are comparatively new Google’s search feature showing web pages that did the best job answering a user’s query in position 0, i.e. on top of organic search results below the ads. Google’s Featured Snippets are still volatile (Google keeps working on the algorithm on a regular basis). … Continue reading Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
Denny McCorkle — September 22, 2017 Follow @DennyMcCorkle — September 22, 2017 The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for … Continue reading 4 Essential Social Media Lessons for Near and Recent Grads
Anthony Thomas — August 10, 2017 — August 10, 2017 kropekk_pl / Pixabay Facebook Messenger now boasts 1.2 billion users, thousands of companies delivering live-chat customer service, and 18,000 bots. Its most recent 2.1 update helps to make those bot-to-agent interactions more human and in-app commerce even easier. What makes Messenger such an incredibly attractive … Continue reading What You Need to Know About Facebook Messenger’s Recent Update
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Adam Baetu — April 8, 2017 Follow @Marcomms4biz— April 8, 2017 If you are involved in a business’s digital marketing efforts, the fear of a massive and very public blunder can easily cause you to wake in a cold sweat at the dead of night. Social media gaffes occur often, and while some brands embrace … Continue reading Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them
