Tag Archives: Recipe

Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024   Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

The Secret Recipe to Building High-Performance Teams

Paul Keijzer November 15, 2020 Teams of all shapes and sizes have found themselves struggling during the coronavirus pandemic. With tight time lines, low budgets and stress on employees to produce superior results, leaders have been trying to overcome the challenges these unprecedented times have been throwing at them. It’s quite evident that weak teams … Continue reading The Secret Recipe to Building High-Performance Teams

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Aleks Nikitina — May 17, 2019 — May 17, 2019 Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an … Continue reading A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

2 Ingredients for Self-Organization (No Recipe Possible Though)

Marc Kaufmann — December 6, 2018 — December 6, 2018 Scrum is based on self-organized teams. Self-organized teams are able to evolve and adapt quicker in today’s highly complex working environments than traditional command-and-control management structures. At the same time, self-organized teams are more robust to external disturbances, are faster and more creative in problem … Continue reading 2 Ingredients for Self-Organization (No Recipe Possible Though)

6 Must-Have Ingredients for Effective Virtual Teams: A Recipe for Success

Darleen DeRosa — January 8, 2018 Follow @onpoint_llc — January 8, 2018 Virtual teams are becoming the new fact of life for businesses all over the globe. However, while virtual teams are being used ever more frequently, that doesn’t mean that they’re being utilized or managed properly. In fact, OnPoint has found that many organizations … Continue reading 6 Must-Have Ingredients for Effective Virtual Teams: A Recipe for Success

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017   Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017   While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution