by Richard Sunley May 19, 2016May 19, 2016 Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business, especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers … Continue reading DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
by BusinessVibes January 17, 2016 Follow @businessvibesJanuary 17, 2016 SEO is something that all new businesses should consider, and it is one of the fastest ways to build brand recognition. The more your business name shows up in the search engines, the better for your brand recognition. Here are some brand-building SEO tactics you can … Continue reading SEO in Your Toolbox: Boosting and Building Brand Recognition
by George Dickson November 12, 2015November 12, 2015 Employee recognition is one of the most powerful employee engagement and retention tools you have at your disposal. It’s your key to leveling the playing field. Salary isn’t the only effective means of attracting, inspiring, and retaining star employees. It’s important, but its weakness is that it’s … Continue reading The 12 Things You Need For Successful Employee Recognition
Shawn HewatJune 15, 2015 I think that we can all agree that employee engagement is crucial to the success of a business. I recently saw a great diagram called the “Engagement-Profit Chain,” which outlines the business value of employee engagement. It looks something like this: As you can see, employee engagement has a direct impact … Continue reading 4 Tips For Providing Meaningful Rewards And Recognition
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition
Eric ChesterMay 7, 2015 Every manager has been told that it’s important to acknowledge, recognize, and reward their top performing employees. Unfortunately, most haven’t been coached on how to do this effectively. And if one of the goals is to get the performer to continue performing at a high level, the why has to be linked to the what. “You’ve … Continue reading How to Add Power to Employee Recognition to Guarantee a Repeat Performance
Dave BrockMarch 4, 2015 I wrote Obsessive Learning/Relentless Execution as a start of a series on what sets the very best performers apart from everyone else. Periodically, I’ll be adding more articles, as well as video interviews of some of these people (so you can see what makes them tick.) Amy Chang, CEO of Accompany**, … Continue reading Exceptional Pattern Recognition
