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Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2024 Advertisers talk about customization, but few deliver on the promise. Likewise, a startup backed by Bill Gates, figured out how to truly customize newsletters and app content to the individual that feeds into connected devices such as TVs. … Continue reading Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Microsoft AI-Powered CTV Asset Ad Recommendations On The Way by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2024 Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and display, as well as the forthcoming launch of connected TV (CTV) ad recommendations. The video tool launched today, but Microsoft did not provide an exact timeline … Continue reading Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Google Brand Recommendations Link With YouTube Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2024 Google launched a set of AI-powered Brand Recommendations located on the Recommendations page in Google Ads. The tool analyzes an advertiser’s Google Ads history, as well as campaign settings and industry trends to automatically serve ways to improve brand campaign … Continue reading Google Ads Brand Recommendations Links With YouTube Ads
TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations
Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations Threads is working on a fix for the ‘low-quality’ recommended posts that seem to have taken over recently. Cheyenne MacDonald Sat, Jan 6, 2024 Whether or not you’ve actively been using Threads, you may have noticed — thanks to its integration into … Continue reading Instagram head Adam Mosseri says sorry for all those trashy Threads recommendations
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI
Collective Community Recommendations Drive Influence, Build Brand Loyalty by Laurie Sullivan @lauriesullivan, June 30, 2023 On average two people each second ask Reddit communities for a recommendation, and they receive an average of 19 responses in return. Community recommendations at Reddit, YouTube, Yelp, TikTok and other sites can also build loyalty for brands. These sites have become … Continue reading Collective Community Recommendations Drive Influence, Build Brand Loyalty
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals
Here are the metrics and tactics you need for a GTM strategy that can drive revenue and survive economic challenges. Chris Wood on May 9, 2023 Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of … Continue reading 5 go-to-market recommendations for marketing leaders
Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023 Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations
