Tag Archives: recordbreaking

The top ecommerce trends from record-breaking Amazon Prime Day 2024

Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. Chris Wood on July 18, 2024   Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $ 14.2 billion in U.S. online sales this year. … Continue reading The top ecommerce trends from record-breaking Amazon Prime Day 2024

CTV ad spend hits record-breaking $1 billion in June

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius on August 22, 2023 Connected TV (CTV) advertising broke records after ad spend reached $ 1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies … Continue reading CTV ad spend hits record-breaking $1 billion in June