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by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
by Aashish Sharma Follow @ineedseoOctober 10, 2016 Most people have probably wondered what it could have on their business if they suddenly got the recommendations of a great name. And if you did not ask that question, you should do it. Really. And not necessarily for the reasons you think! Apparently, brands have sought the … Continue reading How Influencers Are Redefining the Landscape of Social Media
Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also the … Continue reading Redefining success: 3 dangers of email conversion inflation
Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also … Continue reading Redefining success: 3 dangers of email conversion inflation
Denise Chan December 10, 2014 We’re officially well into the month of December. Have you been watching the clock count down and staring at your email stats with anxiety? We all have numbers to meet by the end of the year, but don’t let these pre-determined goals hold the reigns this holiday season. Take … Continue reading Redefining Your Email Goals This Holiday Season
