Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Amazon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says
Meta will limit hiring this year due to slowing revenue growth It will reportedly slow or pause the intake of mid-to-senior level employees. M. Moon @mariella_moon May 5th, 2022 Dado Ruvic / reuters Meta is limiting its intake of new employees as part of its efforts to cut costs due to weak revenue forecasts, according … Continue reading PayPal has been laying off workers to reduce costs
Site Search Fixes To Reduce Massive Ecommerce Returns by Laurie Sullivan @lauriesullivan, April 15, 2022 Common search problems fueling the rapid growth of returns for retailers — specifically Amazon — are becoming a major issue for ecommerce brands. Amazon customers returned $761 billion of merchandise in 2021. For every $1 billion in sales, the average retailer … Continue reading Site Search Fixes To Reduce Massive Ecommerce Returns
Travis Jamison November 30, 2021 Bounce rates represent the percentage of your website visitors who land on one of your home and product pages and leave your website without taking any action or moving to a different page. Sites with high bounce rates struggle to retain their visitors’ attention with relevant, engaging content. These sites … Continue reading 4 Ways eCommerce Sites Can Reduce Their Bounce Rates
Third-Party Cookie Deprecation Could Reduce Workforce by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2021 Lotame on Thursday released findings from a survey of more than 200 U.S. publishers and advertisers fielded in September 2021. Findings from Lotame’s survey suggest 48% of publishers think they will likely need to reduce their workforce due to revenue … Continue reading Third-Party Cookie Deprecation Could Reduce Workforce
Stacy Lee November 2, 2021 Recruitment is an inherently challenging process that requires attention to detail, a methodic approach, and consistency. Yet, the COVID-19 crisis has made hiring even harder as recruiters have to navigate the Great Resignation and lack of high-quality candidates. According to the Manpower Group Survey (2021), seven in ten companies have … Continue reading How to Reduce Time-to-Hire Using a Recruitment Tool
Jared Atchison September 12, 2021 In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, according to Statista. That’s a lot of potential online shoppers to tap into for your eCommerce business. However, customers can easily get lost on the way to the checkout page. In fact, shopping cart abandonment … Continue reading How to Reduce Shopping Cart Abandonment (Top 5 Tactics)
Karl Sakas July 9, 2021 Use an ARCI (RACI) Matrix to reduce drama at your agency As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines … Continue reading Reduce Drama At Your Agency: 3 Problems You Can Prevent Using an ARCI Matrix
