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By Talib Visram As the price of eggs, dairy, and gas shot up in 2022, Congress passed the Inflation Reduction Act in August 2022. With the backdrop of the highest inflation levels in four decades, the bill’s name appeared to describe pretty succinctly what it set out to do. But it’s widely accepted that … Continue reading Did the Inflation Reduction Act actually help lower inflation?
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
By Talib Visram July 28, 2022 Thanks to an unanticipated U-turn from Senator Joe Manchin, Senate Democrats have reached a deal on a new reconciliation bill that, if passed, would offer the most funding in history to curb carbon emissions and protect energy security. It’s framed as the Inflation Reduction Act, because it … Continue reading The Inflation Reduction Act is also an enormous climate bill. What’s in it?
Sara Gelsheimer — June 9, 2020 stevepb / Pixabay When events such as COVID-19 occur, investors often feel at the mercy of wildly fluctuating portfolios. Investing in the market involves risk — your portfolio will go down. And according to the math of percentages, the more significant your losses, the more returns you’ll need to … Continue reading Tax Reduction Strategies to Help Your Portfolio During a Crisis
by Amanda OliverOctober 19, 2016 One of the things we pride ourselves on here at OrionCKB is that we’re always staying ahead of the latest Facebook Ad features. Why should you care about that? Because it means if we see something working well, we can make sure our clients are some of the first to … Continue reading 56% CPA Reduction: A Comparison of Average Cost vs. Maximum Cost Bids
by Andrew LowenOctober 14, 2016 In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics … Continue reading Bounce Rate Reduction: Split Testing, Better Stories, and the 3-Second Rule
