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Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers
Hannah Vergara — June 25, 2019 — June 25, 2019 Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, … Continue reading 5 Creative Re-Engagement Emails
The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017 As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement
Kevin George — November 21, 2017 Follow @imkevin_monk — November 21, 2017 It is a fact that 22.5% of your email database decays every year. This can be due to multiple reasons like your subscribers changing jobs or abandoning the email address that they no longer use, or worse, they no longer find your emails … Continue reading 7 Tactics to Create Effective Re-Engagement Emails
by Jaymin Bhuptani February 11, 2016 Follow @emailmonksFebruary 11, 2016 It is heart-breaking to say that every year, email marketers lose 25% of their email list. The reasons can be many, but the result is the same. A consumer, who is subscribed to your services, but isn’t engaging to them may increase your chances of … Continue reading Re-Engagement Emails – The Divine Jackfruit [Infographic]
Laura NollFebruary 22, 2015 Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular … Continue reading Reengagement Strategies for Email Marketers
Katie Bapple December 19, 2014 Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages. Your efforts to engage your audience and grow your online community are best spent focused on the members who … Continue reading Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community
Online marketers are aware of the power of shopping-cart abandonment tools, but the reality is that solutions addressing the shopping cart alone are missing a significant number of potential sales, sales lost before the shopper adds any products to a shopping cart. How to retrieve those lost sales? Identify and pursue opted-in consumers who show … Continue reading Better ROI Through Re-engagement
